CBD Marketing: The CBD market exploded in recent years reaching into industries like cosmetics, food and beverage, wellness and even pet care. The upward trend is expected to continue. Reaching an estimated $20 billion worth by 2024. As found in a study conducted by expert cannabis researchers BDS Analytics and Arcview Market Research.
Clearly, the CBD market is only going to get more competitive. What can you do to stand out from the crowd? One of the best ways to get ahead in the CBD industry is to have an awesome CBD marketing consultant.
CBD marketing consultants take your company and make it more visible so potential clients know what your products are. Where to find you and why they should buy from you.
There are many great choices for CBD marketing consultants. And you don’t have to choose one that is local to your business! If you find a great firm that you think will fit with your business. It’s more than likely they will work from all the way across the country with you.
So, whether you’re looking a firm like Jesse Grillo. Which is great at marketing across all industries. Or a Cannabis specific firm, like Sherpa, here’s a breakdown of a few of the top CBD marketing companies.
(In no particular order)
Elevated is a digital marketing agency with 15 years of experience in the healthcare, finance and insurance companies. More recently, they have journeying into the CBD and hemp industries.
What they offer:
Search Engine Optimization Services – Elevated will help your company optimize your website and each page on your site to rank high on search engine results pages. As they have years of experience in healthcare industry, which is heavily regulated, they have particular knowledge that they will use to ensure that your website has the proper tools it needs for success
Paid Media Services – Paid advertisement in the marijuana, CBD and hemp industry is not legal across the board. Elevate will work hard to get your company the equal amount of exposure as it would with paid ads on sites like Google or Facebook.
Email Correspondence – Email is an excellent way to have one-to-one communication with your customer base. Elevate’s team crafts automated email marketing for your brand’s maximum exposure
Web Design – The CBD industry is one of the time and of the future. You don’t want to have a website that looks like it’s stuck in the past. Elevate will bring your site to life and make sure it’s user-friendly.
They have been in the CBD marketing industry for one year and has had their own successful pet-friendly CBD company, ZenPup for two years. Boundless Labs took their small business and turned it into one that has been featured in Esquire Magazine, CNBC, Inverse, Merry Jane and more.
What they offer:
Paid Acquisition – Boundless Labs has figured out how to do what not many others have: how to advertise on Facebook, Google, Instagram and Snapchat Ads.
SEO Services – They’ll get your business raking high on the first results page of Google
Email Marketing – Boundless Labs claims that this is one of their specialties. Their brands derive 25-35% of their revenue from email marketing.
Influencer Marketing – Together with both micro-influencers (10k-50k) and macro-influencers (50k+) Boundless Labs has found a great way to get user-generated content on your site as well as honest reviews.
PR – Public relations helps get your business into the eyes of the public in a way that is bigger than the internet. Boundless Labs can use their PR skills to gain the trust of the public and big media outlets.
Jesse Grillo is a marketing consultant that is ready to use their 15+ years of experience to take your CBD company to the next level. They can create custom programs to mine date on your customer base and come up with the best strategy for your CBD company.
What they offer:
Partnership – Jesse Grillo is available 24/7 via text, phone and email.
Programming – One of Jesse Grillo’s CBD marketing consultants will create custom programs to help you learn more about your customers
SEO Copywriting – Their copywriting experts will use their knowledge and precise language to boost views and sales on your site. Their CBD marketing consultants make sure their copy is optimized for search engines to get you noticed on the results page.
Facebook Advertising – They understand that Facebook is one of the most lucrative adspaces. They take full advantage of that and will put their money where their mouth is on that.
Sherpa partners with tons of forward-thinking CBD companies to form genuine relationships between them and their clients while boosting the company’s image and sales. Whether your company is based in the food industry or holistic wellness, Sherpa will design a CBD marketing package that is perfect for you.
What they offer:
Web Design and Development – Sherpa and their CBD marketing consultants will help you take your website from concept to completion. Their experts will make sure the site has everything it needs to make your customers experience a great one and keep them coming back.
Search Engine Optimization – Sherpa’s SEO tactics are proven to increase website traffic by up to 500%. Their data and reviews are proof their their tactics not only work, but make them one of the best in the business.
e-commerce – This is one thing that sets Sherpa apart from the crowd of CBD marketing consultants. They have third-party payment gateways that they implement onto your sites that won’t crash or stall payments.
CBD Marketing Pro
It’s right in the name. This CBD marketing consultant will not only help you grow your brand, but they can help you build one from the ground up. They know the inside and outs of the CBD industry and will help you on your path to success in the extremely lucrative (but competitive) industry.
What they offer:
Go-to Market Strategy – CBD Marketing Pro will guide you on your journey from concept to total brand awareness
Brand Development – From logo to website, CBD Marketing Pro will fully develop your brand and be with you every step of the way.
Channels Management – CBD Marketing Pro helps you find the best ways to sell your products. Not only that, but they will guide you through product concept, launch and sales.
Social Media – Not all CBD marketing consultants will take your social media accounts by the reigns. Sometimes it’s best to step back and let the Pros do the work.
Tech Consulting – There are tons of platforms out there for social media, websites, payment options and copywriting. CBD Marketing Pros will guide you toward the best choices for each one to put your brand on top.
Search Engine Optimization – There’s nothing more important that getting your company’s website on the front page of Google! Leave it to the Pros to handle this for you.
Now that you know the top qualities of CBD marketing consultant. You have the first step completed on your journey to success in the CBD world. When you’re working in such a competitive industry. It’s the best idea to work side-by-side with a marketing professional so you can get your slice of pie in the ever-rising CBD market!